Hey!
I send out a newsletter almost every third week concerning the activities of our club.
Some of my adressees' mail system reply me that my newsletter was not read/was deleted because of phishing.
How can I avoid that?
Greetz
Jive1
remove addresses that bounce with permanent errors (5xx)
remove addresses that bounce several times with temporary errors (4xx)
make it easy to unsubscribe
let them know how they got subscribed
avoid sending email from shared IP addresses (other bad senders can your IP can affect your reputation)
It's not uncommon for a couple emails or feedback loops to report spam./phishing when lazy list members use those buttons to block the email instead of following the unsubscribe procedure.
Hey!
Thank you for your advice!
However, I receive some messages telling that my newsletter was not read, and litterally telling PHISHING being the reason why it was not read and deleted.