How to clean up a mailing list

EQ Admin

EQ Forum Admin
Staff member

Although mailing list services exist that will attempt to verify your list for you the truth of the matter is that many mail servers do not accurately report if an email address is valid or not. The only way to know for sure is to send an actual e-mail and wait for a bounce message to be returned if the account does not exist. The best thing to do is make sure that you are using a mailing list program such as EZMLM that will automatically monitor the bounce messages for you and remove e-mail addresses from the mailing list that are not valid or are having other delivery problems such as your mails to them being rejected as spam. The goal is to only send emails to addresses that exist and will not get your blacklisted as being a spammer.

If you are not sure of the origin of a mailing list it may be best for you to start a new mailing list from scratch with e-mail addresses that want to be on the list.