Boss is asking for tech help and I'm at a loss

Discussion in 'Help Desk' started by hildy, Oct 22, 2014.

  1. hildy

    hildy New Email

    Oct 22, 2014
    Likes Received:
    So here is the deal...I work for a shop and my boss has asked me about mass emails, invalid contacts, exporting to a new system...etc...stuff I'm not readily knowledgeable about...googling is confusing, so I'd LOVE some help!

    We have thousands of email addresses and would like to send out a mass email. My boss has tried in the past but some addresses are invalid therefore it bounces them all back as undeliverable...or is it because he is trying to send too many? He uses gmail. He mentioned importing all of the gmail contacts to Mozilla thunderbird...they allow mass email? He is open to other systems too. Google groups an option?

    Another thing I read about, how to add in an opt out/in link in email to keep contact list fresh?

    Any help would be soooo appreciated!

  2. popowich

    popowich EQ Forum Admin Staff Member

    Aug 12, 2008
    Likes Received:
    Hi Hildy,

    Before sending out a mass email I strongly recommend emailing the recently collected email addresses and ask them for permission to email them before sending out any mass mails. Directing them to a signup form if that hasn't already been done is the best option. You'll have a smaller list when done, but it will be a higher quality mailing list.

    - Only send email to people who want to receive the email
    - Do not send email to addresses you collected over 6 months ago
    - Writing an email address in contact info at the shop is not permission to start emailing the address

    If you send a mass email to lots of people who are not expecting it you could create a lot of spam and reputation problems for both your domain name and sending IP addresses. If you don't have your own domain name and server you risk getting your service terminated by the current hosting service.

    After doing the first step above, verifying the recently collected addresses really do want to receive email from you, import them to MailChimp and only send them the types of email they are expecting.

    You might be better off importing the addresses as members of a Facebook page for the shop and using that page to post deals instead of trying to create and manage an email mailing list for the shop.

    More tips can be found in our email newsletters forum.

    :welcome: to Email Questions!

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