Top 5 tips for building email lists

EQ Admin

EQ Forum Admin
Staff member

When creating new email lists from your database we suggest the following:

  1. Only use email addresses from your own databases
  2. Only include current valid email addresses that have given you permission to email them (do not use addresses that are several years old, even if they gave you permission at the time)
  3. Segment your lists into groups (based on the specific content they're expecting)
  4. Never buy lists from a 3rd party!
  5. Consider verifying the quality of your lists with a validation service before sending your first email