Is it a bad idea to tell email newsletter subscribers to edit the subject line to unsubscribe?

Discussion in 'Email Newsletters' started by popowich, Mar 21, 2014.

  1. popowich

    popowich EQ Forum Admin Staff Member

    Aug 12, 2008
    Likes Received:

    Do you think it is a bad idea to tell email newsletter subscibers to reply and change the subject line of an email to get unsubscribed?

    It sounds like a bad idea to me. Why?

    1. Unsubscribing should be as easy as clicking a link (and not having to enter any information at the unsubscribe landing page)
    2. It is not obvious in some email services, such as Gmail, how to edit the subject line when replying to an email

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