Best day and time to send email to mailing lists

popowich

EQ Forum Admin
Staff member
Hello,

According to the statistics below it's best to send email during the middle of the week, Tuesday - Thursday.

I try to send business related emails from 11am to 4pm, and emaild for home users in the early evening EST.

The most popular email day of the year for retailers, based on percent of retailers tracked via RetailEmail.Blogspot

  • Dec. 26, 2006, Tuesday, the day after Christmas - 53.1%
  • Dec. 11, 2006, Monday, 14 days before Christmas - 49.0%
  • Dec. 15, 2006, Friday, 10 days before Christmas - 45.9%
  • Dec. 18, 2006, Monday, 7 days before Christmas - 44.9%
  • April 17, 2007, Tuesday, Tax Day - 43.7%
  • Nov. 27, 2006, Monday, the Monday after Thanksgiving Day (Cyber Monday) and 28 days before Christmas - 43.7%
  • Dec. 4, 2006, Monday, 21 days before Christmas - 42.1%
  • Dec. 8, 2006, Friday, 17 days before Christmas - 42.1%
  • April 24, 2007, Tuesday, 19 days before Mother's Day - 40.2%
  • June 5, 2007, Tuesday, 12 days before Father's Day - 40.0%
    - Email Experience Council/RetailEmail.Blogspot,
    "The Most Popular Email Days of the Year For Retailers" (July 12, 2007)
Tuesday was retailers' favorite day to email, followed by Thursday, Monday, Friday, Wednesday, Sunday and Saturday. While 33% of retailers email on Tuesdays, only 8% sent emails on Saturdays. - Email Experience Council/RetailEmail.Blogspot, "Choosing The Best Day Of The Week To Email" (July 5, 2007)

The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). - eROI, "Email Marketing Statistics By Day and Time" (July 2007)

The highest click through rates during Q2 2007 were Wednesday and Thursday (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)

11am and 4pm scored the highest marks for business hour open rates (30%) and click through rates (5%).- eROI, "Email Marketing Statistics By Day and Time" (July 2007)

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