Sending Bulk Emails

Discussion in 'Email Discussions' started by Norman8390, Dec 8, 2014.

  1. Norman8390

    Norman8390 New Email

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    What is the most efficient way to send up to 1 million emails to prospective customers. What is the fastest way? Is it best to send over 1 day, 1 week or several weeks? How to avoid blacklists and span folders?
     


  2. popowich

    popowich EQ Forum Admin Staff Member

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    In the grand scheme of things that's not a lot of email.

    Do you care if it gets delivered?

    How much do you care about avoiding blacklists and spam folders?

    Some of the general guidelines include:

    • Only send email to those that want it
    • Make it easy to unsubscribe
    • Lots of text content, don't send a big image of text.
    • Remove addresses that bounce with permanent types of user unknown errors
    • Remove addresses after a few temporary errors such as over quota
    • Do not send to email addresses that are not opening the email and clicking links
    • Do not send email to addresses unless you have a recent double opt-in confirmation
    • Do not buy email lists
    Are you sending from a new mail server or does it have an established good reputation?

    What IP address(es) will you be sending from?
     

  3. Norman8390

    Norman8390 New Email

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    Thank you very much for your replay. Yes, I do follow the guide lines that you mapped out in your post. I am currently sending out about 15-20 thousand emails a day but have run into delivery problems when I go above that many emails in a day. I currently use an online emailing service. But, I have read that you can get around the delivery problems (bounced, blacklist, greylist, spam) if you use a SMTP mail server to deliver the emails? Whats your advice?
     
  4. popowich

    popowich EQ Forum Admin Staff Member

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    What are the exact error messages that you are seeing?

    For MTA I recommend whatever you can support the best. I prefer qmail.

    Do you mind sharing the IP address(es) you're sending from so we can check the reputation?
     

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