What is inbound marketing?


EQ Forum Admin
Staff member
Inbound marketing is the process of creating interesting and useful content that leads to more web site visitors, and funneling those visitors through the sales process.

There are 6 steps:

  1. Create useful and interesting content
  2. Attract an increased number of new visitors
  3. Convert those visitors into leads
  4. Convert those leads to sales
  5. Turn those customers into repeat customers
  6. Routinely review and make improvements based on analytics and feedback