What is HIPAA-Compliant Email Marketing?

popowich

EQ Forum Admin
Staff member
Why does your healthcare organization in the United Sates need HIPAA-compliant email marketing? It’s simple. Email marketing is a tried and true marketing strategy that can deliver a major return on investment. Healthcare organizations can also benefit from email marketing, but they need to take steps to make sure their messages comply with HIPAA.


A HIPAA-compliant email marketing platform is essential to use whenever your organization could be sending electronic protected health information (ePHI). This includes information that is both individually identifiable and relates to someone’s healthcare.

While anonymous health details or individual identifiers sent by themselves are not covered by the law in the United States, when the two are brought together you need to be careful and abide by HIPAA regulations. You will need a HIPAA-compliant email marketing service whenever you send ePHI, and if you think an email may not contain ePHI, it is still best to be cautious.
 

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