HTML vs. Text

MEthinks

New Email
Greetings,
I am considering sending an introductory email to new (cold) targeted business prospects, with a clear and visible opt-out, of course.

I'm wondering if using HTML will significantly reduce inbox deliverability...?

Thanks!
Mel
 

popowich

EQ Forum Admin
Staff member
Speaking as a recipient of business targeted email to my work account:

It does not matter if I receive such an email as text or html, either way my action is right click -> junk -> block sender

The more helpful answer is to split your lists, test groups of test and html, and see which works better for you over time.
 

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