How long should birthday and holiday coupons be good for in mailing lists to customers?

Discussion in 'Email Newsletters' started by popowich, Jun 12, 2014.

  1. popowich

    popowich EQ Forum Admin Staff Member

    Aug 12, 2008
    Likes Received:
    OK, today I received a coupon from Friday's for fathers day that is only good for the next 3 days. That's irritating. Maybe I have (and do) have plans other than going to Fridays for a meal this weekend. If you are going to send a coupon please make it useful at least for a couple weeks or more so your customers have a chance to use them. I also recently received a lot of birthday coupons in my email that were only good for a short period of time. The only one I had a chance to use was a free dessert from Quaker Steak & Lube. By sending coupons with a near term expiration date businesses are hurting not helping their reputations and probably not making many of their customers feel special.

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