Gmail Labels Trick - use symbols to break the alphabetical order

EQ Admin

EQ Forum Admin
Staff member
Have you ever wanted to move a frequently used label to the top of your list?

As you can see if I create a label "apples" it gets inserted in alphabetical order.
Reorder Gmail Labels.JPG
If you put a symbol in front of the label name, for example @zebra, it gets placed at the top of the list.

Knowing this you use a combination of symbols and numbers to order your labels!
Order Gmail Labels using symbols and numbers.JPG
For more Gmail tips please visit our Gmail Help forum!


Valued Member
Great tip !

Question: would it also work to move "Apples" up the list if you listed it as: A pples ? (I realize it's not pretty, but I'm wondering if separating the 'A' has any effect.)

EQ Admin

EQ Forum Admin
Staff member
Yes, that works for moving up the list relative to other labels with the same starting letter :

Gmail Labels.JPG

Gmail labels are case insensitive. You can only have 1 of APPLES, apples, and ApPlEs.