Healthcare is a competitive business! A well thought out marketing strategy can help you outshine your competition, but providers need to keep compliance in mind when considering email marketing for healthcare.
Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, but it is important to understand the HIPAA restrictions around email marketing for healthcare before starting a campaign.
So, do healthcare marketing emails have to be HIPAA-compliant? It’s an important question to ask, and one that’s not exactly clear-cut, because the answer is dependent on the context.
Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, but it is important to understand the HIPAA restrictions around email marketing for healthcare before starting a campaign.
So, do healthcare marketing emails have to be HIPAA-compliant? It’s an important question to ask, and one that’s not exactly clear-cut, because the answer is dependent on the context.
Do Healthcare Marketing Emails Have to Be HIPAA-Compliant?
Healthcare is a competitive business! A well-thought-out marketing strategy can help you outshine your competition, but providers must keep compliance in mind when considering email marketing for h…
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