Do healthcare marketing emails have to be HIPAA compliant?

popowich

EQ Forum Admin
Staff member
Healthcare is a competitive business! A well thought out marketing strategy can help you outshine your competition, but providers need to keep compliance in mind when considering email marketing for healthcare.

Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, but it is important to understand the HIPAA restrictions around email marketing for healthcare before starting a campaign.

So, do healthcare marketing emails have to be HIPAA-compliant? It’s an important question to ask, and one that’s not exactly clear-cut, because the answer is dependent on the context.

 

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