Last week I was asked by someone why their email was getting delivered to spam folders in emails. After looking back at their emails they were all filled with too much punctuation. Every email title had 3 !!! at the end of the line. This is a signal that will make your email not get delivered to in-boxes. If you take a quick look into your spam folder you will notice that most subject lines have too many or have bold text in the subject area. You may think it looks cute but to ISP's this looks like spam.