There are a growing number of email marketers starting to suspect that there is more to getting your email delivered to the inbox beyond your newsletter content and reputation. Engagement, do your subscribers click your links, may matter more too with some large email providers. If your readers are deleting your email as it arrives or shortly after it is opened that could eventually count against you too and lead to your newsletters being delivered to the spam folder.
What more can you do?
What more can you do?
- Personalize your email newsletters
- Send newsletters that are specific to the subscribers interest
- Be honest and genuine, the newsletter should read like the content on your web site.
